Convincing Decision Makers

January 24, 2017

Implementing Energy Saving Opportunities Newsletter No.10

Energy saving opportunities have often found it hard to compete for funding because historically these investments were in a ‘discretionary’ category.


They have often not been seen as essential for sustaining or growing the business (unlike production machinery, for example), or for regulatory compliance (unlike health and safety equipment).


Energy saving opportunities also tend to be smaller scale than other projects being dealt with by your board of directors or other senior decision makers, diminishing their perceived importance. This is why it is important to consider how to sell the benefits.


Common pitfalls to avoid if you want to secure buy-in from decision makers 

  • Not addressing typical implementation issues when challenged

  • Using unexplained jargon or ambiguous terms

  • Not addressing key issues of relevance to the board

  • Not demonstrating alternative solutions or options were considered

  • Not identifying risk factors and mitigation strategies

  • Not using the financial appraisal method preferred by your business

  • Giving a rambling or unfocused presentation

  • Not making a clear recommendation

In our next newsletter we will discuss: Writing your Proposal 


Our national team of energy engineers are ready to undertake the design, implementation, monitoring, and financing of identified energy reduction measures on your behalf. Please contact us to register your interest.

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